I see a fantasic opportunity for indian companies to compete with global companies in premium segment..
May it be apparel or cosmetics to daily essentials..
The real growth in economy will come from rural and semi urban areas it is a positive sign that rural consumption is increasing..In recent years there is a little shift in cobsumers pattern they are choosing oragnaic foods and healthy lifestyle (kudos to youtubers). But the fact is we are way behind the other foreign countries
Thank you for providing us with more information on the changing consumption patterns in India. I feel that with increasing awareness of the types of consumer goods people are buying, consumers seem to be choosing healthier, higher-quality products. This aligns with the current situation, where we are observing a fall in consumption in urban areas, alongside an increase in the rural economy. There is a good chance that people are shifting away from consumer goods produced by big firms, which they consider somewhat unhealthy, and moving toward goods from the rural economy, which are comparatively healthier.
This shift might explain the observed change in consumption patterns. The village consumption trend was noted in the previous Daily Brief through indicators like an increase in the number of vehicles purchased, among others (not necessarily related to FMCG consumption). In urban settings, this trend was measured by analyzing data from companies that have traditionally served urban populations but are now losing market share to rural products. Thus, there may not be an actual decrease in urban consumption; rather, some of it may be unaccounted for.
It’s also very unlikely that the urban population, assumed to be reducing their consumption, would switch to premium goods.
I see a fantasic opportunity for indian companies to compete with global companies in premium segment..
May it be apparel or cosmetics to daily essentials..
The real growth in economy will come from rural and semi urban areas it is a positive sign that rural consumption is increasing..In recent years there is a little shift in cobsumers pattern they are choosing oragnaic foods and healthy lifestyle (kudos to youtubers). But the fact is we are way behind the other foreign countries
Thank you for providing us with more information on the changing consumption patterns in India. I feel that with increasing awareness of the types of consumer goods people are buying, consumers seem to be choosing healthier, higher-quality products. This aligns with the current situation, where we are observing a fall in consumption in urban areas, alongside an increase in the rural economy. There is a good chance that people are shifting away from consumer goods produced by big firms, which they consider somewhat unhealthy, and moving toward goods from the rural economy, which are comparatively healthier.
This shift might explain the observed change in consumption patterns. The village consumption trend was noted in the previous Daily Brief through indicators like an increase in the number of vehicles purchased, among others (not necessarily related to FMCG consumption). In urban settings, this trend was measured by analyzing data from companies that have traditionally served urban populations but are now losing market share to rural products. Thus, there may not be an actual decrease in urban consumption; rather, some of it may be unaccounted for.
It’s also very unlikely that the urban population, assumed to be reducing their consumption, would switch to premium goods.