While reading your second piece, it got me thinking, it’d be great to see more content on the business side of sports. Maybe a deep dive into the revenues, P&L, and overall financials of Indian leagues like the IPL, ISL, and others?
While working on the Music chapter, I found some fascinating statistics: 18 crore streamers versus 1.4 crore paid subscribers. Given this structure, it’s clear that platforms in India earn less from subscriptions compared to regions where about 40% of users pay. However, I wonder if they generate comparable revenue through per-second advertising in India.
That's also not entirely true. CPM ($$ per 1000 views) rates for YouTube are much lesser in India than the World, that's because of spending power of Indian consumers. So even if the volume of streams coming is really high, but advertising revenue would still not be comparable at times.
While reading your second piece, it got me thinking, it’d be great to see more content on the business side of sports. Maybe a deep dive into the revenues, P&L, and overall financials of Indian leagues like the IPL, ISL, and others?
We surely will!
Excellent macro picture in both articles.
Thank you :)
While working on the Music chapter, I found some fascinating statistics: 18 crore streamers versus 1.4 crore paid subscribers. Given this structure, it’s clear that platforms in India earn less from subscriptions compared to regions where about 40% of users pay. However, I wonder if they generate comparable revenue through per-second advertising in India.
That's also not entirely true. CPM ($$ per 1000 views) rates for YouTube are much lesser in India than the World, that's because of spending power of Indian consumers. So even if the volume of streams coming is really high, but advertising revenue would still not be comparable at times.