Hello Kashish, I (almost) regularly read the daily brief. I like reading it over YouTube watching. There are days when I'm travelling that I listen to it. But absolutely love the depth and simplicity with which the team publishes the content.
I like daily brief very much, I try to listen to it daily and I have gained lot of knowledge from it.
It would be lovely to see the working that goes behind making the video, like the research done, sources used and how you connect the dots, what all aspects to touch upon etc. it will help us develop our own research acumen.
Hey Karthik, thanks for reading us every day. We have written briefly about our research process in another article. I'll put the link below. Please read that :)
Hi Kashish, To be honest, the content you create and share with us in daily brief is one important routine for me to listen to at youtube everyday. It gives immense knowledge, I have learnt so many things about finance, business.
Big big shoutout to the entire zerodha team, be it "The Daily brief" or "In the money" series or "Varsity", you guys inspire me to get more and more interested about the incredible world of finance and markets.
The thinking behind this — making content you’d actually want to consume yourself — is what genuinely sets it apart from typical brand content. Kudos, and keep it up!
For tracking what’s working, watch time is probably the metric for long form, and views/likes for short form.
Nowadays good long form writing is rare as most content creators optimise for a supposedly short attention span that people have. If you are reaching a good amount of audience consistently with your long form writing, that in itself is a win.
Also some articles you write here are timeless and a few years down the line somebody can good about how airport auctions happened in India and your well researched article will pop up. You can’t say that most of the content that’s being online today.
On another note thanks for the quality content you guys publish. It’s a pleasure to read everyday.
Hello Kashish - I regularly read daily brief. It gives me a feeling that I have learnt something new. Thankyou for making me smarter or if not smarter atleast more knowledgable!😂
Your point about comments being high-signal resonates. Among my clients, I see a clear divide: those who engage with thoughtful financial content (asking questions, challenging ideas) make better long-term decisions than passive viewers.
Watch time matters, but for trust-building in Indian finance, the quality of engagement—comments, follow-up questions—is the real indicator of whether someone is internalizing advice or just scrolling.
The content/research you provide is truly niche far better than short summary, it helps us to get a better understanding rather just superficial reading.
I would highly recommend you to continue this just the way you have doing for so long.
like the candid share out here , the sincerity definitely speaks through all of your outputs . I especially like the way you articulated your North Star goals , 1 small point on that though -- as important to as it is to articulate what your mission is and what it aspires to become , it is equally important to articulate what this is not . THat creates a tighter and well defined set of waypoints to guide your creative process in future and set expectations for viewers . A show/product can't be everything for everybody at all times , this constitution helps pin that down.
Thanks for saying this out loud. I think this gives me a better way to think about it too.
What we definitely don’t want to make is content that chases attention for the sake of attention. Of course we want people to watch. But the intention behind that attention has to be clear: to educate, inform, or at least add something useful to the discussion.
So if something sensationalises a topic, misleads people, or adds noise without much substance, that is probably not something we want to pursue.
And the other big one is laziness. We don’t want lazy takes or surface-level work just because it is easier or faster. That does a disservice to the topic and to the audience.
Not sure why you wanted to publish this post. What you posted here is actually what we already expect from a good journalist / content creator / researcher to do as table stakes. Thanks for communicating I guess.
Would it be possible to set up some kind of counter for every visit to the content per person? Data will give rise to a distribution comprising Infrequent users representing the tail and repeated users representing the peak…you may check if the tail gets steeper or flatter with time along with definite variations in the magnitude of the peak….the patterns may be compared against different types of offerings from you…combine data with the "likes" received to get a sense of which type of content is more preferred..
Hi Kashish.. I watch the daily brief and other content put out by your teams regularly...and this is very high quality stuff..enjoyable, engaging and truly insightful. and does a good brand building exercise for zerodha..but I am not sure if there is a business impact
i think i consume the content as a good to know(which is why i think short form version of this is pretty good) or interesting content when I'm bored. I only look up a video in relation to a recent event maybe? or the algo suggests it based on a recent event. I also would not consume it if its too late into the event where i've already watched a bunch of videos on the topic already.
In that sense i like the newsletter cuz I can open the mail if its something I want to see, works better than youtube subscriptions.
Hello Kashish, I (almost) regularly read the daily brief. I like reading it over YouTube watching. There are days when I'm travelling that I listen to it. But absolutely love the depth and simplicity with which the team publishes the content.
Thanks Vaibhav :)
We'll make sure to keep this going.
I like daily brief very much, I try to listen to it daily and I have gained lot of knowledge from it.
It would be lovely to see the working that goes behind making the video, like the research done, sources used and how you connect the dots, what all aspects to touch upon etc. it will help us develop our own research acumen.
Hey Karthik, thanks for reading us every day. We have written briefly about our research process in another article. I'll put the link below. Please read that :)
https://thedailybrief.zerodha.com/p/how-we-research-at-the-daily-brief
Hi Kashish, To be honest, the content you create and share with us in daily brief is one important routine for me to listen to at youtube everyday. It gives immense knowledge, I have learnt so many things about finance, business.
Big big shoutout to the entire zerodha team, be it "The Daily brief" or "In the money" series or "Varsity", you guys inspire me to get more and more interested about the incredible world of finance and markets.
That's our goal Devesh. Thank you for sharing it with us :)
The thinking behind this — making content you’d actually want to consume yourself — is what genuinely sets it apart from typical brand content. Kudos, and keep it up!
For tracking what’s working, watch time is probably the metric for long form, and views/likes for short form.
Thanks, Sourabh. That thinking actually comes from Nithin and his philosophy "Don't do unto others what you don't want done unto you"
Nowadays good long form writing is rare as most content creators optimise for a supposedly short attention span that people have. If you are reaching a good amount of audience consistently with your long form writing, that in itself is a win.
Also some articles you write here are timeless and a few years down the line somebody can good about how airport auctions happened in India and your well researched article will pop up. You can’t say that most of the content that’s being online today.
On another note thanks for the quality content you guys publish. It’s a pleasure to read everyday.
Thanks, Sujith, for sharing this with us. That's what we always want to strive for :)
Hello Kashish - I regularly read daily brief. It gives me a feeling that I have learnt something new. Thankyou for making me smarter or if not smarter atleast more knowledgable!😂
Thank you for tuning in regularly :)
Your point about comments being high-signal resonates. Among my clients, I see a clear divide: those who engage with thoughtful financial content (asking questions, challenging ideas) make better long-term decisions than passive viewers.
Watch time matters, but for trust-building in Indian finance, the quality of engagement—comments, follow-up questions—is the real indicator of whether someone is internalizing advice or just scrolling.
It is indeed!
The content/research you provide is truly niche far better than short summary, it helps us to get a better understanding rather just superficial reading.
I would highly recommend you to continue this just the way you have doing for so long.
We will indeed continue it!
like the candid share out here , the sincerity definitely speaks through all of your outputs . I especially like the way you articulated your North Star goals , 1 small point on that though -- as important to as it is to articulate what your mission is and what it aspires to become , it is equally important to articulate what this is not . THat creates a tighter and well defined set of waypoints to guide your creative process in future and set expectations for viewers . A show/product can't be everything for everybody at all times , this constitution helps pin that down.
Thanks for saying this out loud. I think this gives me a better way to think about it too.
What we definitely don’t want to make is content that chases attention for the sake of attention. Of course we want people to watch. But the intention behind that attention has to be clear: to educate, inform, or at least add something useful to the discussion.
So if something sensationalises a topic, misleads people, or adds noise without much substance, that is probably not something we want to pursue.
And the other big one is laziness. We don’t want lazy takes or surface-level work just because it is easier or faster. That does a disservice to the topic and to the audience.
Not sure why you wanted to publish this post. What you posted here is actually what we already expect from a good journalist / content creator / researcher to do as table stakes. Thanks for communicating I guess.
Rare approach not everyone can build towards. Long term thinking creates more opportunities (for an individual or company) over time
Nothing beats long term thinking.
Would it be possible to set up some kind of counter for every visit to the content per person? Data will give rise to a distribution comprising Infrequent users representing the tail and repeated users representing the peak…you may check if the tail gets steeper or flatter with time along with definite variations in the magnitude of the peak….the patterns may be compared against different types of offerings from you…combine data with the "likes" received to get a sense of which type of content is more preferred..
Yes, YouTube does give us data about repeat viewers. Seeing that number go up should be a good signal.
absolutely i lie your intention
I hope you meant like :)
Hi Kashish.. I watch the daily brief and other content put out by your teams regularly...and this is very high quality stuff..enjoyable, engaging and truly insightful. and does a good brand building exercise for zerodha..but I am not sure if there is a business impact
Thanks, Bhadra. We're not sure whether there is a business impact, but that doesn't really matter, yawr. (iykyk)
People like watch your videos just for knowledge or awareness not for business.
That's more than enough to keep us going!
i think i consume the content as a good to know(which is why i think short form version of this is pretty good) or interesting content when I'm bored. I only look up a video in relation to a recent event maybe? or the algo suggests it based on a recent event. I also would not consume it if its too late into the event where i've already watched a bunch of videos on the topic already.
In that sense i like the newsletter cuz I can open the mail if its something I want to see, works better than youtube subscriptions.
Thanks for sharing your content consumption pattern. That helps us better understand our audience.