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Bhratesh's avatar

Quick commerce will always be a failure and India is an exception because as a country the number of gig workers read labour is directly proportional to the unemployment in the society and people /government trying to project the gig economy as job creator is in itself a joke.

What kind of wealth creation is being done by quick commerce where the only money being made by is greedy capitalist trying to exploit the labour and offload the shares of loss making /venture capital money burning company to susceptible retails investor?

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BALWINDER SINGH's avatar

Last two articles on quick commerce have been quite good. Quick commerce stands on two legs -Quick delivery and best price. Large number of orders on quick commerce apps will disappear if their prices go above prices offered by Amazon etc..

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krishna's avatar

Glad you liked it :)

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Ankush Jain's avatar

Quick commerce survives largely because labour laws are weak or poorly enforced, so gig workers absorb the pressure through low pay and long hours.

The same products are sold cheaper not because of efficiency, but because VC money is used to subsidise prices. Small shops simply cannot do that.

Selling the same goods at deep discounts for long periods legally undercuts kiranas and neighbourhood stores.

In countries where labour protection and enforcement are strong, this model does not survive.

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Virender Mehta's avatar

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