Ease of doing business needs to become a reality and should get reflected in actions taken by government and various authorities rather than just a narrative.
India's FMCG Growth is slowing --> 3. More consumers are opting for smaller packs.
I think this is due to Quick-Commerce entry. How? this is because earlier people used to buy products in the bulk for the whole month as larger packs were beneficial. But, due to entry of Quick Commerce platforms such as Blinkit, Zepto and others, people started buying smaller packs so as there is no financial burden at once as well as product buy in regular interval will remain more fresh. Moreover, price difference becomes negligible due to available discounts.
Ease of doing business needs to become a reality and should get reflected in actions taken by government and various authorities rather than just a narrative.
India's FMCG Growth is slowing --> 3. More consumers are opting for smaller packs.
I think this is due to Quick-Commerce entry. How? this is because earlier people used to buy products in the bulk for the whole month as larger packs were beneficial. But, due to entry of Quick Commerce platforms such as Blinkit, Zepto and others, people started buying smaller packs so as there is no financial burden at once as well as product buy in regular interval will remain more fresh. Moreover, price difference becomes negligible due to available discounts.
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